Is The Social Media Wellness World All About Aesthetics?


We live in a world where you can get pretty much anything delivered to your door. The wellness community has taken this and run with it. I haven’t gotten to the point where I’m 100% anti-store, but I am 100% pro not putting on pants unless you absolutely have to, so there’s a lot to be said about subscription culture.

I recently received a free trial bottle of a trendy vitamin subscription in the mail and, being a sucker for a good branding aesthetic and a female-oriented business, I became a subscriber. I didn’t really notice how many of these types of subscription services existed until ads started mysteriously popping up on my Instagram feed. They each claim to solve the problem of trying to establish an effective vitamin regimen in a way that’s unique to the consumer.

I don’t doubt that these vitamins work. I have as much reason to believe that they do what they say they do as any other credible supplement company. The issue lies in the fact that I know that I bought them because they’re cute. How many things do we buy because we like the way that they’re packaged? How many subscriptions do we mindlessly pay for each month because they initially caught our eye with good social media marketing or a couple of strategic influencer partnerships?

This is not specific to this particular brand of vitamins, but it is something to consider when purchasing something that garnered popularity online. Especially if that thing is intended to go in or on your body. Social media is the perfect breeding ground for a good health craze. The number of protein shakes, hair vitamins and tummy teas that we’re exposed to on the daily basis is honestly ridiculous. We have to force ourselves to get past the aesthetics long enough to actually make informed decisions about the products that we consume.

We are becoming a very visual society that needs the newest and the best of everything right away.  We don’t always take the time to think through our choices because our priorities have shifted. In wellness, your health and happiness should always be priority number one. Creatives are particularly susceptible to being seduced by what’s attractive. As with anything, being self-aware about why you’re drawn to the things that you are, or make the choices that you make, promotes a more intentional way of living.

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