If you’ve been to Palm Springs, you know it’s a vibe. In SoCal, the desert is known for a certain aesthetic. Wood accents, fur throws and crystals set the tone for the perfect escape from the chaos of LA. The downside? The two hour commute isn’t always convenient for a busy schedule.
The Now, the LA concept spa offering zen massages at affordable prices, is bringing a little bit of Palm Springs to the city. The spa offers high-end luxury, without the exclusivity you may find at other places. Dropping in randomly is a thing I tend to do, and they’re are always happy to accommodate. Once I spend 30 minutes trying (and usually failing) not to buy a piece of their delicate gold jewelry or a giant smudge stick, I get what is usually one of the best massages of my life.
The Now’s new membership program intends to ritualize massages, turning them from an indulgence to a regular part of your self-care routine. They offer two different memberships, The Sanctuary Ritual, which includes one 50 minute massage per month at the discounted price of $55, and The Pampered Ritual, which includes one 80 minute massage per month for $85 (usually $95). Both memberships also include friends and family discounts, VIP access to workshops/events, and exclusive members only events.
Both seated and table massages are available, along with a menu of $10 add-ons including aromatherapy, crystal healing and heat therapy. The West Hollywood, Studio City, Silver Lake and Santa Monica locations are open from 10am-10pm daily. Since commitment is a thing that we tend to struggle with these days, memberships can be canceled or paused at any time, for any length of time. If you miss a month, your massages roll over and accumulate until you decide to use them.
My monthly ritual is already something I’ve come to look forward to. It’s only 50 minutes, but it’s a moment to relax, destress and unwind. We could all use a moment.